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HOW MUCH RANGE DO DESIGNERS REALLY HAVE?

Modern designers are expected to be chameleons. The reality can look very different.

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Martin
May 24, 2026
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Matthieu Blazy for Bottega Veneta Spring 2025, left, and Chanel Spring 2026.

Fashion designers today lead careers radically different from those of their predecessors. From the responsibility for a ballooning number of collections to operating under the microscope of social media and earnings calls, the differences are innumerable. One of the most significant shifts is the not infrequent changing of the guard that takes place at fashion labels.

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